Whenever markets fall, there’s a rush of thoughts in our mind. It’s natural because where our hard-earned money is invested, our emotions inevitably follow. In those moments, the urge to act or react becomes strong, often making us lose sight of why we invested in the first place. Over the years in this industry, I’ve

I want to tell you the story of a customer. Let’s call her Shilpa. In 2021, Shilpa had invested in equity mutual funds for the first time. Within months, her portfolio was up significantly. Markets were doing well; she felt investing is simple and even predictable. Then came 2022. Markets corrected. Her portfolio value dipped.